Monday, October 25, 2010

939 Wal-Mart based McDonald's locations to get a makeover

In an effort to boost sales, McDonald's is looking to give their Wal-Mart based locations a facelift.

As part of McDonald's global reimaging program, all 939 Wal-Mart based locations will see expanded menus, including fruit smoothies and frappe coffee drinks, updated technology, and other improvements.  While these locations, which are primarily owned by franchisees, don't generate a large amount of profit for the corporation, they are hopeful that they will boost profits for the franchisees.  McDonald's is hoping that the profit boost will encourage most of these franchisees to renovate their other freestanding locations.

Click here to read more.

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