Thursday, January 07, 2010

2 brand strategy white papers published in Chinese by STINSON

Because STINSON Brand Innovation is working with clients in China – and we’ve been approached about other new opportunities in their expanding pharma market – we saw a need to translate two of our strategic position papers to Chinese.

#10 - How to Create Greater Value
for Life Science Research With Earlier
Brand Innovation

#20 - How to Create Guidance System
for Life Science Brands
    Merck Chemicals in Shanghai and Onwon Trading Ltd., an independent life science distributor in Hong Kong, are two companies we currently work with. We were also recently contacted by a CRO planning to expand its clinical trial offerings throughout China and other Asian markets.

    Many thanks to our intern Wei (Norah) Tang, a native of Hangzhou, for facilitating these translations.

    Click here to go to our website and download these white papers.

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