Friday, October 02, 2009

Three Rivers – a new medical series, and another example of seeing the same story from 3 points of view

THREE RIVERS is a new medical drama that starts October 4 on CBS.

According to the website, the show “goes inside the emotionally complex lives of organ donors, the recipients and the surgeons at the preeminent transplant hospital in the country where every moment counts. However, dealing with donor families in their darkest hour and managing the fears and concerns of apprehensive recipients takes much more than just a sharp scalpel.”

The idea of looking at the same story from three points of view is something we at Stinson Brand Innovation apply with our N-of-8® research model.

In our story development sessions, N-of-8® enables you to respond to multiple customers’ needs using their own language – and create a story that aligns your brand to customers’ key issues and needs.

Leading the elite medical team on THREE RIVERS is Dr. Andy Yablonski (Alex O'Loughlin), the highly-skilled workaholic lead organ transplant surgeon, whose good-natured personality and sarcastic wit makes him popular with his patients and colleagues. His colleagues include:
  • Dr. Miranda Foster (Katherine Moennig), a surgical fellow with a rebellious streak and fiery temper who strives to live up to her deceased father's excellent surgical reputation;
  • Dr. David Lee (Daniel Henney), a womanizing surgical resident who's broken as many hearts as he's replaced;
  • Ryan Abbott (Christopher J. Hanke), the inexperienced new transplant coordinator who arranges the intricately choreographed process of quickly and carefully transporting organs from donor to patient;
  • Dr. Sophia Jordan(Julia Ormond), the head of surgery and a dedicated medical professional; and
  • Pam Acosta (Justina Machado), Andy's no-nonsense operating assistant and best friend.
The show uses split-screen transitions from scene to scene to create a collage of the doctor, patient and donor every few minutes. This visual technique is used to illustrate the three points of view in this high-stakes arena – and race against the clock.

Click here to watch a preview trailer of the new series THREE RIVERS.


melanie said...

i remember doing this exercise with the movie "Vantage Point" and that song...was it by Hillary Duff?

Mark Stinson said...

It was "Extraordinary" by Mandy Moore.

I'm actually using all three of these examples in the new book, "N-of-8".