I love the copy is this ad.
What A Time To Be Alive
The bright, new technologies of now are bringing humans
together as never before. In just
one click, we can share our innermost thoughts with a million other minds.
We can swap pictures of kittens. We can bring down governments. We should feel like gods. But somehow we don’t.
Because most what we feel is numb.
It seems we’ve switched on something that we can’t switch
off. The current of information is
endless now; it knows where we work and it follows us home. It bombards us with multichannel
assaults on our time and attention, and the more it continues, the more
desensitized we become.
So the big question is this: In a world made numb by digital noise, what can any business
or brand do to make itself relevant again? Why should anyone care?
It is the question we reinvented our company to answer.
After three decades helping world-class businesses succeed,
we have had the courage to change our culture.
Entirely.
The kind of ideas our clients need now can come from
anywhere and take any form, so we’ve swept away the “creative apartheid.”
These times demand an agency with unconventional DNA, a
collective team of influencers, curators, editors, thinkers, inventors and
producers.
With all the energy, excitement and passion of a start-up –
we have created a global ideas shop.
We are 600 creative minds strong, spread across continents,
acting as one. United by a single
propose: to produce ideas that
ignite.
These unstoppable ideas, fired by emotion, are behind
everything we want to achieve for our clients. Emotion is the key to intimacy between businesses, brands
and people. It’s there in every
choice humans make, whether they’re buying laptops or signing million-dollar
contracts.
Ideas that ignite emotions are ideas that ignite business
decisions.
And our right to exist as a company depends on our ability
to find those expansive ideas – on every project we’re given and every single
day we come to work.
We will never be afraid to do whatever it takes to make
businesses and brands matter to people again.
WE ARE GYRO.
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