6 ideas to more accurately reflect today's modern family

“Today's modern family is more than a hit TV show,” writes Rob Rosenberg is president of  Springboard Brand and Creative Strategy.  “It's a new composition of your customer groups, and you have an opportunity to make a greater impact with your marketing and creative strategies.”

In his latest blog post, Rob offers 6 ideas to more accurately reflect customers in your messaging – to reach out in more genuine and authentic ways.

1. Re-examine your marketplace
2. Align your customer service strategies
3. Evaluate research methodologies
4. Push your service-line strategies 
5. Reflect the marketplace in your creative
6. Continue to explore new media channels and networks 

Read the full article at http://www.hospitalbranding.blogspot.com/2012/11/modern-families-require-new-thinking.html