“From racing cars to fabric, beauty technology comes from
surprising sources,” write Claire Coleman in a recent feature in the FinancialTimes.
California-based Janice Jordan, owner of a graphics business
supplying adhesive decals for racing cars, grew fed up with the damage that
daily tasks inflicted on her manicure (and her nails). It occurred to her that
similar technology could be used to create a solid nail coating that would both
protect nails and decorate them. “It took two years of talking to engineers and
looking at adhesives that, unlike existing nail glues, wouldn’t damage the
nail,” she says.
The result took Jordan out of her graphics workshop and into
the global beauty business (along with her co-founder Dawn Lynch Goodwin).
Frauke Neuser, a scientist for Pantene, says: “P&G has a
large base in Cincinnati and frequently works with Ohio State University on
projects. One of the university departments was using a technology known as
Atom Force Microscopy, which allows you to observe substances at a molecular
level. We wondered what would happen if we used it to examine hair in such
detail.
“Ideas like this come to nothing 80 per cent of the time
but, in this instance, we were able to see very real differences between
different types of hair. We were also able to see what was happening at a
molecular level when we applied different types of ingredients, which really
made a difference to the end product.”
Read the full story by clicking to www.ft.com
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