Last week was the Cannes Advertising Festival. It's the Oscars of the ad world with awards given out in many different categories, including e-marketing. Its Cyber awards represent the best of the best in digital marketing in every industry. The digital agency for Pringles, Bridge Worldwide, created a banner ad (yes, banner ad) that won a Gold Cyber Lion award.
Read what Jonathan Richman, director of business development at Bridge Worldwide, thinks about how a Pringles banner ad can tell us something about digital marketing in pharma and healthcare. Click here to read his blog post.
Thursday, July 02, 2009
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The Pringles ad had a lot of personality packed into 306 x 256 pixles. The humor and wit goes a long way in keeping people entertained and I personally like the soft sell approach. I kept waiting for a pay off but I was okay when there wasn't one. I don't need to go to the Pringles web site to learn more... I get all I need right there for a product that I'm already familiar with.
In regards to Pharma... I don't see a lot of brands tapping into this approach but it might be a nice angle to drive disease awareness or a franchise message. The banner ad is a good reminder that sometimes you need to do something out of the ordinary and let it lead you to a new place.
I'm not sure I saw it as a Gold winner but what do I know. Maybe the simple idea smartly executed is finally breaking through.
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