BrandInnovator
Inspiration for creating and building health, science, and technology brands
Wednesday, December 26, 2012
5 takeaways from "The Reinventors"
Here are my top 5 takeaways from reading "The Reinventors" by Jason Jennings
Make lots of small bets + S.M.A.R.T. bets
Step “Skunking” bets with negativity
Systematize everything
Change the Experience by changing the environment
Identify & enlist your critics
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