BrandInnovator
Inspiration for creating and building health, science, and technology brands
Wednesday, December 04, 2013
Rogaine - lesson learned from innovation blunders
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Here’s another great story with lessons learned from innovation blunders. It’s an excerpt from Why (Smart Com...
Tuesday, December 03, 2013
Motrin IB - lesson learned from innovation blunders
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--> Here’s a great story with lessons learned from innovation blunders. It’s an excerpt from Why (Smart Companies) Do Dumb ...
Monday, December 02, 2013
BOI Airport - where the on-time departures live
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Remember those days when your plane landed and took off on time? They live on in Boise, which ranked No. 1 for fewest flight delays. ...
Sunday, December 01, 2013
Chartering New Lands & Appreciating the Holidays
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Here's a note shared with me by Nick Neonakis, a consultant with FranChoice and author of The Franchise MBA It is my belief tha...
Monday, September 23, 2013
The secret to going after your creative dreams (from SARK)
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Do you know the secret to going after your creative dreams? Whether you want to paint, bake, dance, write...
Tuesday, August 27, 2013
CEOs Need to Be Chief Story Officers
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The CMO is in charge of the brand's story at most companies . This can be a mistake, says Ty Montague writing for Ha...
Tuesday, August 13, 2013
2012 supplement of Standard Highway Signs: branding guidelines for the road
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On a recent road trip, I observed that all highway signs are the same design, font, colors, etc. As a branding gu...
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