Why N-of-8 story development is so powerful

Stories speak to the human desire to make sense of life.

Storytelling has always been a central part of culture – transmitted orally, captured in legends and myths, gaining huge audiences in films, novels, movies, and television.

But it wasn’t until recent years that storytelling narratives gained prominence as the subject of high-selling business books and articles, and have been recognized as a powerful and persuasive means of communication, especially in conveying memorable advertising and selling messages.

As humans, we’re hard-wired to organize experience into narratives; telling stories is built into the intuitive way we think.  Even in our attention-deficit society, people will pay attention to a compelling
story and narratives become a way to gain greater message attention. 

Stories are effective because they organize and make sense of experience and impose patterns on the chaos of experience.