Friday, February 22, 2008

Zomig – Redefining Speed

In the modern landscape of cable television, high-speed internet, technologically advanced business, and instant information, customers expect instant results. Everything is about speed. We want faster travel, faster acting drugs, faster lines, faster computers, faster growth, faster returns.

If you’re a migraine sufferer, or even if you have ever had a really bad headache, the last thing you want to do is wait for a pain reliever to take effect. But you also don’t want that effect to wane after just a few hours.

Enter Zomig Nasal Spray.

What do you think migraine treatment is? What do you think is fast? Zomig throws both notions out the door – instead of a pill, it is a nasal spray for acute migraine treatment. And instead of taking 2 hours to take effect, Zomig claims it can bring relief in just 10 minutes.

This brand ties back strongly to the element of "likeability." The claim is faster than fast, which is certainly attractive. Then, add the cute and cleverly costumed bunny. It is a winner.

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