Tuesday, July 11, 2006

Keeping the Brand Alive

As a follow up to our June 26th blog, Branding Motorola cell phones with the stars, I wanted to recognize the ad I saw in The Wall Street Journal.

The Global Fund, which is benefited by the sales of the Bono’s Red brand, is looking for an Executive Director starting in 2007. The ad states that since it was founded in 2002, it has attracted $8.9 billion dollars and is funding programs in 131 countries. Who is up for “one of the most exciting opportunities in international health and development”?

While Red is trying to stay hot, sexy, and cool, The Global Fund is looking for someone with proven leadership and strategic management, international experience in health & development, and experience working with boards of directors. Oh, and you have to speak multiple languages.

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