4 people you need to forgive -- shared by Brian Tracy

There are four people you need to forgive if you are serious about changing your life and learning how to live in the now.

Brian Tracy writes about these in “HOW TO LET GO: Four People You Must Forgive.”

1. Parents (living or dead). You must absolutely forgive them for every mistake they ever made in bringing you up. At the very least, you should be grateful to them for giving you life. They got you here. If you are happy to be alive, you can forgive them for everything else. Never complain about them again.
2. People from your past marriages or relationships that didn’t work out. These intimate relationships can be so intense, and so threatening to your feelings of self-esteem and self-worth, that you can be angry and unforgiving toward those people for years. But you were at least partially responsible. Have the personal strength and integrity to say, “I am responsible,” and then forgive the other person and let him or her go. Say the words, “I forgive him/her for everything and I wish him/her well.” Each time you repeat this, the negative emotion attached to the memory will diminish. Soon it will be gone forever.
3. Anyone in your life who has ever hurt you in any way. Let them go. Forgive every boss, business partner, friend, crook or betrayer who has ever caused you grief of any kind. Clean the slate and forgive to forget.
4. Yourself. You must absolutely forgive yourself for every silly, senseless, wicked, brainless, thoughtless or cruel thing you have ever done or said. Stop carrying these past mistakes around with you. That was then and this is now.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in training and development.

Stay open to change

on Adaptability

"When you're finished changing, you're finished." 

-Ben Franklin

5 Months to Revamp an Icon

Talk about Forward. Fast.

Top Pepsi executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category to define Pepsi as a cultural leader. The new logo -- which took only 5 months to recreate -- has been released, with the whole campaign rolling out.

The Pepsi logo has been modified a total of 11 times in its 110-year history. This one was meant to change the classic Pepsi look to one that’s more “humorous, youthful, and with a bit more personality” by featuring a series of smiles across the white band in the middle of the Pepsi circle. Diet Pepsi will feature a grin and Pepsi Max will have a laugh -- a clever way to link together a family of brands.

Branding experts have differing opinions on whether the logo change is a good thing for the brand. Will the change be accepted, given that it is projecting a different image than its recognizable classic logo, or is this exactly what the brand needs? Pepsi has been known as the drink of the new generation...and the new generation is always changing.

I'd like to hear your thoughts, so feel free to post a comment on the Pepsi change.

43 Ideas to jumpstart your new year

John Moore, creator of the blog Brand Autopsy, has made it a tradition to dedicate his New Year’s Eve post to Bruce Mau’s Incomplete Manifesto for Change the past couple years. 

I enjoyed reading the incomplete list because it flips traditional ways of thinking to bring out creativity and innovation-which are both needed for change.

If your looking for some ideas to jump start your 2009 follow the link: http://brandautopsy.typepad.com/brandautopsy/2008/12/beyond-thinking.html.