“By definition, to be exceptional, you have to be the exception, not the rule.”

This quote of inspiration for going against the flow is from Hubspot co-founder Dharmesh Shah.

2012 inspiration for innovation: make "idea" a verb

In the dictionary, the word "idea" is a noun. 

"Idea" should actually be a verb.  Because an idea is only real if you actually do something with it.  I should know; I've had lots of ideas, but have acted on only a fraction.

This year I will work to make "idea" a verb, not a noun. (If nothing else it will be fun.)

That means trusting my analysis, my experience, my judgment, and even my gut instincts a little more.

And I'll be focusing my blog posts on inspiration in action this year.

HAPPY NEW YEAR!  Now let's go do some idea-ing.

3 ideas how “recommendation algorithms” could have a role in pharma marketing

Recommendation algorithms are best known for their use on e-commerce Web sites, where they generate a list of recommended items based on input about a customer’s interests.

When you compare two important measures of Web-based and email advertising effectiveness – click-through and conversion rates – these personalized suggestions perform vastly better compared to untargeted content (such as banner ads and top-seller lists).
 

From our pharma marketing viewpoint, I’ve been pondering the health, medical, and wellness applications of such recommendations:

1. If you have this condition, you should pay attention to these associated risk factors.
2. If you’re taking this prescription, you might consider this companion product/food to make it more tolerable.
3. If you are seeing this kind of doctor, you could also benefit from these supportive healthcare services. 

Read more about these CRM-enabled Web messages on my Brand Liberator blog post at www.gsw-w.com/blog

6 skills to improve our mindfulness

There has been a lot of talk recently about information overload, the downsides to multitasking, and how focus and concentration have become novel ideas.

In her "Brand Liberators" blog last week, Maggie Hallett shared 3 examples to know if you're NOT being mindful, along with 6 skills to improve our mindfulness.

Read more at gsw-w.com/blog