All this week, my blogs will focus on words -- words that matter.
Sometimes we have to go back to the basics to write and analyze the most compelling brand stories.
For example, remember the 8 basic parts of speech:
- Nouns
- Pronouns
- Verbs
- Adverbs
- Adjectives
- Interjections
- Prepositions
- Conjunctions
I feature several lists of words that matter in my upcoming book, N-of-8.
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