In her recent blog posting, Columbia Business School professor Rita McGrath advises, “Competitors can copy your technology and match your pricing, but your emotional connection to customers will remain a strong differentiator.”
You can read her thoughts at http://discussionleader.hbsp.com/mcgrath/2008/08/unleash-emotion.html?cm_mmc=npv-_-LISTSERV-_-AUG_2008-_-SALESMKTG
This is an important reason our ForwardFast model highlights “Brand Attitude” as an important attribute.
So what do you think? What are your favorite examples of a product that brings on an emotional appeal?
(I’m in Mumbai this week for the Asia Brand Summit. A photo and entry will be posted tomorrow.)
Monday, September 22, 2008
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