Future of branding and advertising agencies.

“Lovemarks” is one of most creatively and conceptually stimulating books in our library.




In this interview from Tom Peters Company, Kevin Roberts, CEO of Saatchi & Saatchi, talks about his concept of “Lovemarks” and the future of branding and advertising agencies.

Download and read the article at http://mailings.hsmglobal.com/newsletter/2008/pdf/agosto_08_us.pdf