We’re working on a really fun and exciting brand initiative for P&G and ReachMD XM157.
It’s a medical radio show that focuses on a new probiotic called Align® – and it’s based on a recent article in the New England Journal of Medicine.
I’m writing to share it with you because you can help us make this a successful campaign. In the next week, you can listen to the show on satellite radio XM Channel 157 or online at www.reachmd.com/aligngi. You might even tell your physicians and friends to listen.
At the end of the show, you can call 888-55-ALIGN to receive free samples of the Align® brand.
If you are a healthcare professional, you will receive your free samples directly.
If you are a consumer-patient, you will receive a $10 coupon for product and instructions on how to receive samples.
We're looking forward to great response to this program and your support would be greatly appreciated.
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