Comfort Brands

The economy affects everything, especially the trends at the grocery store.

Less expensive comfort foods and classic brands are being snatched up at the grocery store, as well as the staples needed to make home cooked meals. More Americans are adopting a back-to-basic approach and forgoing the convenience of pricey frozen meals or pre-prepared dinners.

Classic comfort brands such as Kraft® Macaroni and Cheese and Hormel® Chili are in demand. Consumers are also making the effort to cook from scratch -- and are more likely to eat at home than out. When consumers are tempted to let someone else do the cooking they are heading to fast food restaurants, not sitdown dining.

Comfort is increasingly becoming the deciding factor in the foods people consume.

What brands register comfort for you?