Expanding the MagSense brand innovation through partnerships

We’re working with our client, MagSense, with a unique brand challenge: to actively seek licensing partnerships with biotech companies.

MagSense is interested in securing exclusive or non-exclusive licensing agreements and will offer its extensive knowledge on the application of superparamagnetic particle technologies for bioseparations.

The Stinson team is excited to work together with MagSense to expand its innovative brand of magnetic technology on a global stage. We’ve updated the website to highlight our licensing program. So, if you have a potential connection, please review the product profile to see if MagSense technologies meet your needs.



Visit http://www.magsenselifesci.com/

1 simple question: Why?

One of the authors to whom I frequently refer is Seth Godin. In his book “The Big Moo,” Seth shares inspirational words from 33 of the world’s smartest business thinkers. As Seth encourages on his website, I share with you a chapter from the book. Check our library or call me to get a copy. I’m glad to pass one along to you.

WHY ASK WHY?

The woman sitting next to me on an airplane had thin, sharpened spikes, two of them, eight inches long. They’re called knitting needles, and they’re allowed on the plane. The guy on the other side of the aisle was bemoaning the fact that they took away his nail clippers.

The little kid in row 8 had to walk thirty-five rows to the back of the plane to use the bathroom because it’s a grave breach of security for him to use the empty bathroom just seven rows in front.

They x-ray sneakers at LaGuardia.

My hotel sent me down the street to a health club because the hotel’s workout room was under construction. The health club wouldn’t let me use the facilities until I filled out a form with my name and full address and contact information. Why? “Insurance regulations.”

Apparently, this is the same reason you can’t watch the mechanic repair your car or visit the kitchen of the local restaurant.

My doctor’s office doesn’t have a fax machine.

The stellar Maison du Chocolat café in New York doesn’t serve herbal tea.

The government of New York State makes it illegal to buy wine on the Internet.

Why? I have no clue. Neither do the people implementing these policies. Go ahead, ask them. They’ll tell you how maddening it is to be asked over and over again and have no answer.

If your front-line people are unable to answer a “why” question, what do you tell them to do? Standard operating procedure is to bluff, stall, or ignore the question.

Most bureaucracies don’t want the whys working their way up the chain. Most bureaucracies encourage people in the field to be the first and only line of defense. “That’s our policy.” “I’m sorry, but there’s nothing I can do about that.” “Insurance regulations, sir.” The goal is to get the customer (questioner) to go away.

To go away.

They want you to go away.

Does that make any sense at all? The single most efficient (and inexpensive) technique for improving your operations is answering the “why” questions! You should embrace these people, not send them away.

“You know, sir, I have no idea why you have to do that. But I can tell you that I’ll find out before the end of the day.”
The moment you start treating your people like people (as opposed to cogs), they’re likely to start acting like people. And when that happens, things will begin to improve.

Update on independent film “Nice Knowing You.”

It’s exciting to share an update on the independent film I’m supporting in an executive producer role. It’s a project by Joe Burke, a promising young writer/director, entitled “Nice Knowing You.”

I heard from Joe this week that his re-shoots went great and he’s officially picture-locked the film. The early reviews from faculty who have seen it have been very flattering. One said, “It is sophisticated, mature, intelligent and incredibly moving. Well written and well directed. It is even more than it promised to be on the page.”

I first met Joe while he was at Columbia College in Chicago. He was a theater major, then switched to film/directing. While in school, Joe founded Elantra Films through which he produced and self-released several of short films (including an award-winning music video). Joe graduated from Columbia College in 2006 with a B.A. in Film, plus a Minor in Theater/Acting. He lives in Hollywood, CA and is now a Directing Fellow at The American Film Institute.

The American Film Institute (AFI) is the preeminent organization dedicated to advancing and preserving the art of film, television and other forms of the moving image. AFI trains the next generation of filmmakers at its world-renowned Conservatory, having served the moving image arts since its founding in 1969. The Conservatory awards the Master of Fine Arts. Professional faculty members work closely with the AFI Fellows through the time-honored relationship of master and apprentice.

Joe expects that “Nice Knowing You” will be completed by mid-May.

Keep up the good, creative work, Joe. I like your brand of filmmaking.

Voice2Voice™ -- the advocacy program for new Vivaglobin® patients and caregivers

Our client CSL Behring has launched a consumer outreach program offering peer-to-peer support to primary immunodeficiency patients and caregivers.

We helped brand it as Voice2Voice™

The program will offer assistance to new patients as they begin at-home use of Vivaglobin®, the first and only FDA-approved sub-Q Ig.

Through Voice2Voice, a third party assigns new patients and caregivers their own personal advocate (a patient experienced in self-administering Vivaglobin) who will call them to help ease the transition to at-home self-administration. The advocate’s phone call strives to help new patients and caregivers understand what Vivaglobin therapy entails, to promote sharing of personal experiences with the treatment, to answer any non-medical infusion questions that might arise, and to offer encouragement.

For more information about Vivaglobin therapy, visit http://www.vivaglobin.com/

12 characteristics of “challenger” brands and their marketers

Last week, I received an e-newsletter from the online news site, BioWorld. It featured an article by Kathleen Kite-Powell with insights for pharma brands from the Integrated Marketing Summit in Atlanta last November. Read this and more at http://www.bioworld.com/



From the article in BioWorld, here are 12 attributes of Challenger Brands – along with the brand managers and agencies who market them:

1) Have ambition exceeding resources, a "fire in the belly."
2) Have willingness to sacrifice and focus; have the nerve to risk and stretch.
3) Ask, "Where can I start my grassroots movement?" Find out where exactly the market audience is that you want to grow.
4) Are willing to break from conventions of their category. To get ahead, you can't say similar things as others. If you do, you can sadly only turn up the volume.
5) Are ready to make new rules for the game.
6) Assume "thought leadership" for their category.
7) Are willing to create an emotional connection: Become emotionally connected with the customer, your company and what you are selling. Creatively.
8) Are willing to collect ideas that will engage the imagination and emotion of customers. All personnel can be involved, because ideas come from everywhere.
9) Are ready to create an unmistakable brand identity. If you can't outspend the competition, you have to outsmart them.
10) Plan ahead for integrated campaigns. Retrofitting integration never works as well as planning for it.
11) Will give digital a real seat at the table.
12) Most importantly, a challenger must be a media agnostic. Re-examine your media options at all times.

The need for Challenger Brands of biopharma drugs and other innovative biotech products has never been greater, even in this state of the economy. Sales may go down or remain flat for a while, but with careful attention to marketing, companies with good products should survive. Products in development with true merit also should survive, even if bought out.

Now is not the time to flinch. As I said recently on Fox Business News, some companies may be tempted to slow down marketing efforts due the current economy. But I advise the opposite: don’t hit the stop button -- hit the forward-fast button.

3 great business meetings in Tokyo – strengthening our connections with global partners

1. CSL Behring Japan

Our day in Tokyo began with a visit to CSL Behring K.K. where with met with the critical care and immunology team, led by our host Ms. Tae Itabashi. They manage commercial operations for CSL Behring in Japan and are involved in corporate planning, marketing, regulatory and medical information activities. We had a great exchange of ideas on how accelerate marketing of Berinert in Japan.

2. HAKUHODO Kettle

After lunch, we visited HAKUHODO Kettle, a creative agency very similar to ours, and led by creative director Kentaro Kimura.

As Kentaro shared his case studies, he also told us about the agency’s core brand:

“As the world becomes cooler, it’s time for someone to heat things up. HAKUHODO Kettle was established in 2006 in order to ‘boil the world’ by boiling ideas and pouring them onto our clients. The whole process is done on one table from strategy to creative, sales promotion, and PR based on a core idea that meets target insight. We propose and implement totally new campaigns that exceed ordinary advertising methods such as publishing books, producing chandeliers, and distributing tissues etc. We call it Method-Neutral.”

We enjoyed putting a Kettle on the stove, lighting the fire, and watching how they boil the world!




3. Merck Japan

To complete the day, we met with Shinji Shogase, Manager of the Lab and Biosciences business for Merck Japan. We had an engaging discussion about the current opportunities and future vision for the industry. We also reported the relevant learnings from the EMD/Merck Asia-Pacific business meeting we had just attended in Cebu. I presented him a copy of ForwardFast for his business library.

1 Memorable Brand Experience = 1 Memorable Brand

When the American College of Obstetricians and Gynecologists 3-day conference was held last May, the Women’s Health Division of Wyeth decided they needed a way to refresh their brand image before attending.

They wanted a way to create traffic to their booth and generate interest in their products—some of which have been in the market place for 65 years.

They decided to emphasize their brand message of assisting women by making donations to a local charity, Rebuilding Together, a nonprofit company dedicated to building new homes for Gulf Coast families who had lost theirs in Hurricane Katrina. They promoted the donations in an interactive way, by showing attendees in-room hotel television advertising and direct mail and inviting them to adding their signatures to Wyeth’s Giving Circle, a 12-foot high plastic wall in the center of the company’s booth.

The plan worked by significantly increasing traffic to the booth from previous years and developing extremely high interest in the interactive exhibit—leading event attendees to rate the booth the most memorable installation at the conference.

For more information on event marketing and engaging the audience with an unforgettable brand experience read our white paper, Creating a Quality Brand Experience Through Event Marketing.

1 Successful Meeting

I am pleased with the CHEMistry created at the Asia-Pacific regional business meeting, and sorry to leave such a beautiful place.


I leave you with some pictures of our successful visit to Cebu, Philippines today as I head to the great city of Tokyo, Japan:

3 female singers, 6 Tony Awards, 24 years on Broadway – now, DREAMGIRLS gets a brand update for Korea and a global re-launch

Since its debut on Broadway, DREAMGIRLS has been a sensation on-stage and on-screen. (It’s lasted even longer than the Motown female pop trio that inspired the story, the Supremes.)

Now, DREAMGIRLS is opening this week in Seoul, with an all-Korean cast, a new stage setting, new costumes, and a new storyline. More than just a local market version, this is an experiment intended to re-brand the U.S. tour as well.



This provides another case example for those looking to refresh or relaunch their brands.

4-part model to create brand CHEMistry with customers: presentation to Asia-Pacific regional business meeting in Cebu

Here’s a summary of the talk I gave yesterday to the conference attendees:

Life science and technology brands make personal connections with consumers beyond that of many other products. This connection goes beyond mere advertising. Marketers must create brands, experiences, and relationships that embody the intricate balance between the research customer’s needs and the company’s business objectives.

This presentation offers a creative innovation model to help the customers accelerate their research – and help the company accelerate sales.

Presenting C.H.E.M. – our tool to truly create brand CHEMistry with customers.




Overview of C.H.E.M.

C = Connect Purpose: Fit in their world, not try to disrupt it.
Action: Identify your true target audience(s). Then determine how to connect with these individuals through meaningful and relevant messaging. This connection is the start to the most effective brand efforts.

H = Honest Purpose: Utilize your best data, not distort it.
Action: An honest information exchange allows external points of view into a discussion and enables your audience to open up and share their issues, concerns, or complaints. This allows true understanding of the customers’ circumstances. By initiating the conversation, then listening, you create an open and honest dialogue and valuable customer response. In this step, also examine claims to ensure the most accurate data is presented.

E = Easy Purpose: Simplify communications, not make it more difficult.
Action: Not only ensure that your customer materials are easy to read and understand, but also introduce “easy” potential solutions relevant to the customers’ needs. Helping customers understand the value of your solution and how it positively relates to them, creates positive associations and brand loyalty.

M = MotivatePurpose: Show customers how to take action, not demand it.
Action: Encourage action by offering your audience a clear, simple first step toward a goal in every communication. This step ensures you show how and where to take action. Ongoing, active participation from customers, as well as clients and consultancy, will lead to more proactive communication, meaning brand longevity.



Applying C.H.E.M.We facilitated 6 groups workshops to put the C.H.E.M. model to work – and benefit from greater control over brand development, communications, advertising, public relations, web marketing, personal selling, service, and more.

We began to apply C.H.E.M. to move the brands forward...fast
• Define both a quality offering and a quality experience
• Understand what positive brand associations to create
• Learn what the brand really stands for – and the attitude it projects
• Shift from brand memorability to brand loyalty

Cebu, Philippines: a profile of the city and its homegrown brands

We’ve been facilitating a fantastic Asia-Pacific regional business meeting this week in Cebu. So, I thought you might enjoy reading about the business and brand profile of the city, the oldest in the Philippine Islands.

Cebu is the main center of commerce, trade, education, and industry in the central, and southern parts of the islands. It has five-star hotels, casinos, white sand beaches, world-class golf courses, convention centers, and shopping malls.

Condé Nast Traveler magazine named Cebu the seventh best island destination in the Indian Ocean-Asia region in 2007.

Cebu is home to some national and international corporations like AAA Commercial Broker, Ayala, Gaisano Group, Aboitiz Group, WG&A, Norkis, Bigfoot International, Lexmark Philippines, Lhuillier Jewellers, among others. Its international port is one of the busiest in the Philippines.

Homegrown brands in the city have expanded throughout the past years finding a niche in the national and even in the international market like Penshoppe, Oxygen, Loalde, and Island Souvenirs. Other homegrown brands that have expanded outside the city and province include BO's Coffee Club, Julie's Bakeshop, Orange Brutus, Mother's Fried Chicken, among others.

Cebu is also fast becoming an IT hub as many companies, either local or outsourced, are establishing their headquarters in Cebu. The city has become a site for various U.S. call centers and BPOs. The Cebu Chamber of Commerce and Industry, an organization of Cebu's businesses, are hedging the city's growth and economy on information and communications technology, with the aim of making it a premier ICT investment, software, and e-services hub in Southeast Asia.

You can read the daily news and business update from the local paper at
http://globalnation.inquirer.net/cebudailynews/news/

26-year-young classical pianist Lang Lang: a distinctive brand with a great story to communicate through the CHEM-istry of music

One the way to Seoul, Korea I read about Lang Lang. He’s a young Chinese pianist making headlines with his appearances, his dynamic gestures in concerts, his outrageous clothes and hairstyles – even his YouTube videos.

Lang Lang says these are “important tools to express myself. We don’t need to be confined to the conventional image of pianists, do we?”

He continues, “I agree the focus should be on music and performance. But I don’t think that should be the end of it. In this day and age, you need to take a new approach to music, or you will be thrown into oblivion. It’s hard to draw the general public to classical music just by releasing records and performing. I’m just trying to make it easier for people to enjoy it.”

Lang Lang has written an autobiography, designed shoes, and done charity work. He recently started a foundation to help young muscians realize their dreams and provide scholarships, even working with high school music teachers to improve music education.

He was asked how classical music could become more prominent in this rapidly changing world. Lang Lang responded, “There are a lot of things that music can do, and the greatest of all is its ability to communicate. Music is the most beautiful tool of communication between people. It can connect individuals at all distance. I think this is something only art can do.”

http://www.langlang.com/landing

We at Stinson Brand Innovation constantly look at all mediums and senses to express a brand through our tool, C.H.E.M. (Connect, Honest, Easy, Motivating). Thinking about the insights from Lang Lang, what song (or what kind of music) could be used to better communicate the story of the brand you’re currently working on? Post your comment.

3 Ways to Survive the Difficult Examination: Outwit, Outplay, Outlast (presented at Philippine College of Chest Physicians)

While I’m in the Philippines, I noticed that today is the opening of the 28th PCCP Annual Chest Convention in Manila. The conference has gathered foreign and local experts of different subspecialties of pulmonary medicine to address the traditional and novel issues relevant and useful in the practice of chest physicians.



According to the organizers, lectures will tackle issues of outmost interest to the clinicians and paramedical personnel, as well. “We all share in one goal - to put into action the learning objectives so we may help improve the lives of our patients,” said the chair, Encarnita Blanco-Limpin, MD, FPCCP.

The opening presentation especially caught my attention. “Outwit, Outplay, Outlast: Surviving the Difficult Examination,” by Angeles Tan-Alora, MD who is dean of Medicines & Surgery Department at University Of Santo Tomas, Manila.

#1 brand experience award for low-cost carrier goes to Jetstar Asia

While I’m at the Asia-Pacific sales meeting in Cebu, I’m still seeing regional brand news. Here’s an item from today’s Philippines Star newspaper.

Jetstar Asia has been named “Best Brand Experience for Low-cost Carrier” in the biennial Asia Travel and Tourism Creative Awards given by Ad Asia Magazine.

Jetstar is Australia's and Singapore's low-fares airline for Australia and the Asia-Pacific.

“Our aim is to provide consistent low fares to Australian, New Zealand and Asian leisure travelers,” says the CEO Chong Phit Lian. “We started flying in 2004 offering customers a simple and fresh travel experience. Our bold and distinctive brand is indicative of the fresh and vibrant approach toward low cost travel in the region.”

Read the full article at

http://www.philstar.com/Article.aspx?articleId=443776&publicationSubCategoryId=454

10 lines of poetry on why I fly

As I prepared to fly to Asia this week, some friends and family expressed concern about traveling to parts of the world the news portrays as unstable.

But I actually believe that the more we know each other’s cultures – and get to know the real people around the world – the better we’ll all live together on the tiny planet.

A poem in the Korean Air magazine spoke to me in this regard:


TAKING WING
(by Chung Dong-muk)

So I am not tamed
by loneliness,
I fly and fly again.

So I am freer
than instinct,
I fly and fly again.

After all we learned
that we can never make it alone,
so together
We fly and fly again.

3 Picks for Top Tech Websites

Looking for a website to feed the tech side of your brain?

Kevin Periera, host of Attack of the Show! gave Spirit magazine his top 3 picks for best tech-oriented websites:

Best How-to Site:

MAKE: BLOG
http://blog.makezine.com
Learn how to turn your digital Olympus into a time-lapse camera at this site, the blog for Make magazine. As the name suggest, the blog offers instructional articles on making tech-related projects and other creations, like a set of wind chimes constructed out of your old removable hardware drives.

Best Companion Site:

TUAW
http://www.Tuaw.com
Apple has built a considerable fan base for their products, and many of those Macophiles flock to Tuaw, the “unofficial Apple weblog.” You can find rumors on the latest Apple gadgets and apps, tips on how to use your products, and software reviews posted with a professional, yet fun, slant.

Best News Site:

TECHCRUNCH
http://www.Techcrunch.com
Get the inside scoop at this blog, run by Michael Arrington, named one of the 25 most influential people on the Web by BusinessWeek. TechCrunch profiles new Internet products and companies, offering everything from news on site launches to CEO gossip to tutorials on useful services like Del.izzy.

1 Brain Runneth Over

When I finished reading Torkel Klingberg’s The Overflowing Brain, my brain was running over. At least now, I know why.

The book is described by one reviewer as “the day in the mental life of a typical corporate manager.” It points out how the average business person is forever trying to focus on too many things at once. For example, how many computer windows can you count open on your screen right now? How about the average amount of mail in your inbox when you open it in the morning?

We are constantly being interrupted before we can even begin to start a task let alone finish it. Klingberg, a cognitive neuroscientist is Stockholm, gives a brief tour of what science has discovered about our brains, especially what their limits are and what we can do to improve their functioning:

“When we must return to a task after interruption or delay our brain’s working memory tries to retain the necessary information. We use this form of memory, say, to keep a telephone number in mind just long enough to dial it. But working memory has a short life and limited capacity. About four items is the most it can hold. If we start a conversation before we dial the phone number, the number will disappear.”

The book explores how our modern lives may be too much for our simple brains—that have not developed much from ancient times.

You can find this book on our link called “Innovative Content”.

5 Steps to Marketing in the World of the Web

A business contact of mine, Tom Hayes, released a book last year entitled Jump Point. He also sent me a copy of an article he wrote for the Wall Street Journal regarding the crucial question facing the industry today: How to leverage the social networking phenomenon into actual profits?

Hayes said, “There isn’t a smart company today that isn’t implementing some kind of online community, wiki or blog strategy.” But where should we be moving? Here are Hayes’ five steps to marketing in the world of the web, Facebook, MySpace, Linkedin, and more.

1. From loyalty to attention

Before you can win consumer loyalty, you have to capture and reward consumer attention.
Example: Virgin Mobile gives a minute of free phone time for every minute of advertising a customer accepts

2. From crowds to clouds

Once you get that attention-once you generate heavy traffic to your site, gather a large league of “friends” on MySpace, or span a dedicated following on Twitter.

3. From places to spaces

Consumers are increasingly organizing themselves into new communities-not just the big generic social communities, but myriad idiosyncratic slices of narrow, passionate interest. When efficiently targeted, they can be highly responsive, lucrative, and loyal.

4. From memes to bemes

In the Age of Broadcast, good advertising could occasionally manufacture memes of tremendous social impact. Now we call them bemes. Bemes are sent by members of social communities to each other and typically contain a reward or exclusive offer, which, when redeemed, also results in a reward coupon for the sender.

5. From silos to simultaneity

Too many retailers today persist in believing that online shopping is merely a virtual extension of real world shopping. That is a big mistake. Rather, online and offline need to coexist, and we need to rethink how they relate.

6 insights on clinical R&D in India

We at STINSON Brand Innovation continue to view India as an emerging strategic market – including as a location for pharmaceutical and biotech clinical research and development. Working closely with our partner agency BrandCare in Mumbai, we’re staying up to date on relevant developments there.

In our fact-finding, we’ve gathered these six insights from Max Neeman International, a leading Contract Research Organization based out of India. This CRO provides full range of clinical research services to global pharmaceutical, biotech and devices companies.


1. Emerging markets shine as mature markets stagnate

During 2007, the Asia-Pacific markets grew collectively by 13.3% (excluding Japan) and now represent 11% of the total global market, which during the same period grew 6.4% to reach $712bn.

The removal of service tax for CROs and customs duty on all imported drugs used in clinical trials has and will continue to help give the India based CRO industry a boost and compete even better on a cost basis, to other emerging countries.

"Robust economic growth and expansion of access to healthcare remains the primary driver of these markets," said the market intelligence firm report.


2. India tapped for 15% share of clinical sector by 2011

The Indian market for clinical research outsourcing was valued at around $200m in 2007, according to KPMG, nearly three times its value in 2001-02. It is predicted to reach a value of $500-$600m by 2010, with a 15% share of the global clinical trials market in the following year.

That growth trend is expected to continue thanks to the fact that India is among the least expensive of all the other emerging markets, roughly on a par with Russia, and can command the highest patient recruitment rates, says KPMG, citing data from this year's World Economic Forum Annual Meeting.


3. India winning race with China for Asia's top clinical spot

At present India appears to be beating China in the race for Asia's top clinical spot, according to new figures published by India's Planning Commission.

As it continues to attract new business from large pharma players, the market value of India's clinical research organization (CRO) industry is blossoming - currently estimated at $300m and projected to rocket to $1.5b-$2bn by 2010.

"India has a vibrant pharmaceutical market and with patient protection in place since 2005", and this effectively means that companies can introduce drugs in India at the same time as other countries, said chairman of India's Institute of Clinical Research, S. R. Dugal, adding that compared with China, India "strictly follows" ethical guidelines.


4. Asian CROs poised for substantial growth in specific therapeutic areas

Over the next two years, urology and musculoskeletal/arthritis are expected to be the most outsourced researched areas.

While cardiovascular, central nervous system (CNS) and metabolic diseases are the research areas that are currently the most outsourced, oncology is likely to show an increase in outsourcing in the next two years, predicted Research and Markets.


5. Phase I outsourcing to India by 2010?

The outsourcing of Phase I trials to India may be allowed by 2009-10 after the Central Drugs Standard Control Organization (CDSCO) said it is considering changing its stance.

Currently Phase I trials are only allowed if the compound was discovered in India or if data from other markets is submitted, which has restricted the outsourcing of early stage research in India.

The CDSCO's proposals would overturn this and also allow foreign companies to conduct Phase 0 and 1 trials in India.


6. Growth continues for Indian CMOs

India's contract manufacturing market is expected to rocket forward over the next couple of years to reach a value of $2.46bn in 2010, according to a just-released report from KPMG.

That represents an annual growth rate of more than 40 percent, according to the figures, which come from Cygnus Industry InSight.

With 75 facilities inspected by the US FDA, the highest number of any country outside the US, the country now accounts for 46% of all the drug master files (DMF's) submitted to the agency.




Here are some highlights of Max Neeman capabilities:

- Its MD and PhD trained teams maintain the expertise to assist the pharmaceutical, biotech and device industries in conducting complex clinical trials
- Able to serve the needs of 'Top 10' pharmaceutical firms, as well as small to midsize biotechnology and device companies.
- Based out of 5 regional offices, with access to hospitals and health care facilities across India.
- Operational since 2001, awarded 126 trials for global sponsors across wide range of therapeutic areas.
- Received ISO 9001:2000 certification by United Kingdom Accreditation Service (UKAS) for Site Management, Monitoring and Data Management.
- Active in 102 sites in 22 cities with access to 800 ICH-GCP trained Investigators.
- Maintains a patient retention rate between 98.1 to 98.4% across different therapeutic areas.
- Successfully completed 4 US FDA GCP Audits for highest enrollment globally.

To learn more about its experience in clinical research. visit
http://www.neeman-medical.com/


And for brand strategies to enter the dynamic market of India, contact me at http://www.stinsonbrandinnovation.com/

27.33 Miles to Greater Creativity

We've been exploring various ways to further expand our innovative thinking. One way is to breakout of routine driving directions and try new routes.

Recently I was returning from business meetings in Valley Forge, PA to the Philadelphia Airport. So I went on MapQuest, and click "Avoid Highways." The result was a wonderful drive on back-roads and through old suburbs. The photos below show a few things I saw along the way.

It certainly expanded my C.O.R.E.

-- Curiosity
-- Openness
-- Risk-taking
-- Energy

As my favorite radio station says, "Turn up the volume...and enjoy the Drive."