20 days of new Content Marketing Ideas: #20 - Top 10 customer service complaints

This is last full week of June, and I’ve been posting one content marketing idea each business day.

With the second half of 2013 approaching, you can take some action towards one each day – to help you enjoy greater success for the rest of the year.

20. Ask whoever is in charge of customer service what their top 10 complaints were in 2012. Build a content program to help with answers.

20 days of new Content Marketing Ideas: #19 - Cover an industry event

This is last full week of June, and I’ve been posting one content marketing idea each business day.

With the second half of 2013 approaching, you can take some action towards one each day – to help you enjoy greater success for the rest of the year.

19. Identify an industry event to send a videographer and journalist to cover.

20 days of new Content Marketing Ideas: #18 - Audit your blogs and rewrite titles

This is last full week of June, and I’ve been posting one content marketing idea each business day. 

With the second half of 2013 approaching, you can take some action towards one each day – to help you enjoy greater success for the rest of the year.

18. Do an audit of all your blog posts and rewrite the titles to improve drawing power.

20 days of new Content Marketing Ideas: #17 - Commission research

This is last full week of June, and I’ve been posting one content marketing idea each business day.

With the second half of 2013 approaching, you can take some action towards one each day – to help you enjoy greater success for the rest of the year.

17. Commission a piece of research that is important to your customers.

20 days of new Content Marketing Ideas: #16 - Read a book a month

This is last full week of June, and I’ve been posting one content marketing idea each business day.

With the second half of 2013 approaching, you can take some action towards one each day – to help you enjoy greater success for the rest of the year.

16. Pick one non-marketing book to read each month for the remainder of the year (it will open up new content marketing ideas).

20 days of new Content Marketing Ideas: #15 - Double your email subscribers

This is my third week of posting one content marketing idea each business day in June. 

With mid-year approaching, you may be searching for innovative content ideas. 

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

15. Set a goal for the next 6 months to double the number of email subscribers to your content.

20 days of new Content Marketing Ideas: #14 - Commission a piece of art

This is my third week of posting one content marketing idea each business day in June.

With mid-year approaching, you may be searching for innovative content ideas. 

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

14. Commission a piece of art from a local artist to use in your next content piece.

20 days of new Content Marketing Ideas: #13 - List of top 100 questions

This is my third week of posting one content marketing idea each business day in June.

With mid-year approaching, you may be searching for innovative content ideas. 

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

13. Develop a list of the top 100 questions coming from your customer base.

20 days of new Content Marketing Ideas: #12 - Ask a salesperson

This is my third week of posting one content marketing idea each business day in June.

With mid-year approaching, you may be searching for innovative content ideas. 

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

12. Sit down with a salesperson and ask them what their customers’ biggest pain points are.

20 days of new Content Marketing Ideas: #11 - Record a podcast

This is my third week of posting one content marketing idea each business day in June.

With mid-year approaching, you may be searching for innovative content ideas. 

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

11. Record a podcast series for customer executives.

20 days of new Content Marketing Ideas: #10 - write outline for your book

With mid-year approaching, you may be searching for innovative content ideas.  So I'm concluding my second week of posting one idea per day from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.  If one of these has spurred a thought, leave a comment.

10. Write the outline and/or table of contents for your book.

20 days of new Content Marketing Ideas: #9 - Get 5 employees involved in content

This is my second week of posting a new content marketing idea each business day in June. You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.


If you're spurred on by an innovative content idea, leave a comment. 

9. Get at least five employees who are not in marketing involved in your weekly content plan.

20 days of new Content Marketing Ideas: #8 - One call to action

This is my second week of posting a new content marketing idea each business day in June. You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.


If you're spurred on by an innovative content idea, leave a comment. 

8. Make sure that every content landing page for 2013 has only one call to action.

20 days of new Content Marketing Ideas: #7 - Update Influencer list

This is my second week of posting a new content marketing idea each business day in June. You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.


If you're spurred on by an innovative content idea, leave a comment.

7. Update your social media influencer list.

20 days of new Content Marketing Ideas: #6 - Write your book outline

This is my second week of posting a new content marketing idea each business day in June.  You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

If you're spurred on by an innovative content idea, leave a comment. 
6. Write the outline and/or table of contents for your book.

20 days of new Content Marketing Ideas: #5 - dissect Coke Journey

With mid-year approaching, you may be searching for innovative content ideas. So each business day in June, I’m posting one idea from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

5. Spend 30 minutes dissecting Coca-Cola Journey.

20 days of new Content Marketing Ideas: #4 - Call to Action

With mid-year approaching, you may be searching for innovative content ideas. So each business day in June, I’m posting one idea from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

4. Make sure that every content landing page for 2013 has only one call to action.

20 days of new Content Marketing Ideas: #3 - Thought Leaders

With mid-year approaching, you may be searching for innovative content ideas.  So each business day in June, I’m posting one idea from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

3. Find at least three thought leaders in your organization and build them into your content plan.

20 days of new Content Marketing Ideas: #2 - Partner

With mid-year approaching, you may be searching for innovative content ideas.  So each business day in June, I’m posting one idea from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

2. Find one or more partners to launch a content marketing project together

20 days of new Content Marketing Ideas: #1 - Mission

With mid-year approaching, you may be searching for innovative content ideas.  So each business day in June, I’m posting one idea from a diverse list of content marketing ideas.

You can take some action towards each one each day – to help you enjoy greater success for the rest of 2013.

1. Develop and refine your content marketing mission statement.