tag:blogger.com,1999:blog-14900943.post6961921887437248654..comments2024-01-11T13:45:42.754-05:00Comments on BrandInnovator: 5 Months to Revamp an IconAnonymoushttp://www.blogger.com/profile/03587399789046201634noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-14900943.post-47751076523256594272009-01-26T18:41:00.000-05:002009-01-26T18:41:00.000-05:00I feel that this is very similar to their previous...I feel that this is very similar to their previous logo and it appears more conservative. To me this doesn't attract the younger generation, I would expect something more sleek to truly set Pepsi apart from Coke and other brands.advertising talenthttps://www.blogger.com/profile/08591400900246916238noreply@blogger.comtag:blogger.com,1999:blog-14900943.post-18254766981350471002009-01-23T10:09:00.000-05:002009-01-23T10:09:00.000-05:00I thought it was time for a change, and I know the...I thought it was time for a change, and I know they changed agencies, but if the logo and the lame "WOW" campaign is their best thinking, I do not think they are getting the bang for the buck. I think its basically represents an older demographic's view of what it's perception of what is trendy or appealing to a more youthful audience. C-brian cohanhttps://www.blogger.com/profile/01363014762367947122noreply@blogger.comtag:blogger.com,1999:blog-14900943.post-29928442357932362592009-01-19T15:20:00.000-05:002009-01-19T15:20:00.000-05:00It seems like a lot of effort and expense for some...It seems like a lot of effort and expense for something that isn't too much different from the last Pepsi logo.<BR/><BR/>I doubt the general public, especially younger people, will pay much attention to the switch. We're surrounded by so much brand messaging already that it won't stand out.<BR/><BR/>And as for the different "grins" for each type of Pepsi... that's not something I'd even see unless someone specifically pointed it out to me.<BR/><BR/>In my opinion, I think it would have made a lot more sense for Pepsi to spend the money on activities or events that demonstrate their "humorous, youthful personality" instead of trying for a new look.<BR/><BR/>Actions speak much louder than logos to me.Katie Konrathhttps://www.blogger.com/profile/07018071999402225069noreply@blogger.com